The Foundation’s largest annual fundraising event, Taste the Future, has been held every summer for more than 30 years. The event typically attracts hundreds of guests. Pandemic health and safety protocols made it impossible to host the event as normal, so the Foundation staff worked with Marketing and Communications to find a creative solution.

I helped the Foundation pivot Taste the Future from an in-person culinary showcase to a livestreamed virtual event. In order to maximize giving, the Foundation asked Marketing to produce a series of impact videos highlighting the work of the college and how donations change students' lives.

I served as content strategist and producer on the impact stories. I worked closely with our staff videographer, starting with story brainstorming. I led the process of refining story ideas to align with the college’s brand messaging and goals, and coordinated with executive leaders to gain approval. Once the content plan was approved, I drafted interview questions, conducted all the interviews, and provided feedback during the editing process.

The livestreamed event enabled the team to raise more than $165,000 in an uncertain year when students needed help more than ever.